The Happy Endings voucher

Auckland Transport promotes a zero alcohol policy towards drinking and driving. The Happy Endings voucher is to reward your loved one for driving drink-free.
The innovative voucher design uses the latest litmus test technology to show your partner hasn’t consumed alcohol.
Find out more at


Staying within the Low-Risk Drinking Guidelines: It’s easier than you’d think

The Alberta Gaming and Liquor Commission (AGLC) is launching (February 2016) an awareness campaign on responsible drinking among young adult Albertans.
The goal of the Enjoy Responsibly campaign is to inform and educate young adults as to what and how much it means to drink in moderation and help them make responsible decisions by promoting Canada’s Low Risk Drinking Guidelines.



Talk. They Hear You.

SAMHSA’s “Talk. They Hear You.” Underage Drinking Prevention National Media Campaign aims to reduce underage drinking among youth ages 9 to 15 by providing parents and caregivers with information and resources they need to start addressing the issue of alcohol with their children early. “Talk. They Hear You.” features a series of TV, radio, and print PSAs in English and Spanish. The PSAs show parents “seizing the moment” to talk with their children about alcohol. By modeling behaviors through these PSAs, parents can see the many “natural” opportunities for initiating the conversation about alcohol with their children. To learn more, visit

Continue reading “Talk. They Hear You.”

No Alcohol in Pregnancy is the Safest Choice

The ‘No Alcohol During Pregnancy is the Safest Choice’ campaign, originally launched in June 2012, is the first West Australian campaign to target alcohol use during pregnancy in the general population.

The campaign messages were based on findings from the Healthway and National Health Medical Research Council (NHMRC) funded research conducted by Edith Cowan University with pregnant women and women of childbearing age in Perth, which identified communication messages to increase women’s intentions to abstain from alcohol during pregnancy. The key message of the campaign was based on the NHMRC recommendation that for women who are pregnant, or planning a pregnancy, not drinking alcohol is the safest option.

Continue reading “No Alcohol in Pregnancy is the Safest Choice”

What You Can’t See

The ‘What You Can’t See’ Campaign, launched in July 2014, aims to build on the successful ‘Alcohol and Cancer’ campaign which has run since May 2010.

The campaign expands on the messaging that alcohol causes a range of health harms in both the short and long-term, including cancer, liver disease, heart disease and stroke, and that risk of alcohol-caused disease can be reduced by following the National Health and Medical Research Council (NHMRC) Guidelines on low risk drinking levels.

Alcohol. Think Again –