“Alkohol am Steuer” – Drinking and driving

2009 Campaign by Austrian Ministry for Transport, Innovation and Technology and Lowe GGK.

More information: http://derstandard.at/1256744750643/Neue-Kampagne-Alkohol-am-Steuer-Koennten-Sie-damit-leben


Helpseekers’ campaign – Yeah? or Nah?

This helpseekers’ campaign invites heavy drinkers to answer a few questions about the consequences of their drinking and call the Alcohol Drug Helpline if they find themselves answering ‘yeah’ more often than they would like.

The key audience is people aged 18 to 44 who are drinking at high risk levels, especially those who are experiencing consequences of their drinking and are considering making a change.

Not Beersies

The campaign supports the work that has been done to provide people with a language to ease up – Say Yeah, Nah – and to discourage pushing alcohol on others – ‘They’re not saying no to you, they’re saying no to the beersies’.
Water is a healthy alternative to alcohol and can reduce levels of intoxication when used to help pace drinking. When marketed in the light hearted humorous style of the Say, Yeah Nah campaign, it should be seen as a fun and socially acceptable way for people to ease up.
Water is renamed as Not Beersies – ‘beersies’ being a word the target audience is already familiar with. And it’s being reframed as ‘Deliciously chilled ‘Not Beersies’ water, branded, advertised and served as if a real beer but basically consisting of 100% icy fresh H2O.

Continue reading “Not Beersies”


Substance Abuse Free Environment Inc., or SAFE, a community coalition serving Chesterfield County, will launch a “Hold the Keys” media campaign that will air during major holidays through September 2016.
The goal of the media campaign is to reduce alcohol-related crashes among people between the ages of 18 and 24 and make Chesterfield County a safer place for all residents.


Women Want to Know

The ‘Women Want to Know’ project encourages health professionals to routinely discuss alcohol and pregnancy with women and to provide advice that is consistent with the National Health and Medical Research Council’s Australian Guidelines to Reduce Health Risks from Drinking Alcohol.

The ‘Women Want to Know’ project was developed by the Foundation for Alcohol Research and Education (FARE) in collaboration with leading health professional bodies across Australia and is supported by funding from the Australian Government Department of Health.


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89.7 Bay in partnership with Drink Aware Malta, Transport Malta and The Times of Malta announced the launch of the #dontrisk campaign. The purpose behind this initiative is to create awareness about the dangers involved in driving under the influence, as well as to encourage safer behaviour, in the hope of reducing the number of people being killed and injured on Malta’s roads every year. The issue has always been one of concern but with drink driving accounting for 13% of all road fatalities in 2012, it is clear that there is a lot more to be done.




A new responsible drinking campaign, Keep It Social has been launched (March 2016) by the University of Prince Edward Island Student Union and the P.E.I. Liquor Commission.
The campaign features a theme of “social” versus “sloppy” that shows normal versus at-risk behaviour when it comes to alcohol consumption.