20 is the perfect age… to avoid cancer at 40

This expressly seductive spot was created for a target audience of teenagers and young adults. Broadcast on France’s music video channels, it was designed to highlight the dangers of associating alcohol and tobacco (vastly increased risk of throat and esophagus cancer).
By La Ligue Nationale Contre Le Cancer (French League Against Cancer).

French League Against Cancer from rojomotorz on Vimeo.

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