Stop the Shame

What if family members treated cancer patients the same way they view people struggling with drug or alcohol addiction?
That’s the premise of a new campaign, “Stop the Shame,” from Kansas City-based alcohol and drug prevention and recovery organization First Call. VML worked with the nonprofit to create a series of powerful ads comparing addiction to different diseases, with one focused on cancer and another on Parkinson’s.
Read further from Stop the Shame


2017 Safe Sober Prom Night

The Safe Sober Prom Night Program creates awareness about the dangers of drugs and alcohol — particularly around Prom time. The Program asks students to sign a pledge card agreeing to stay drug and alcohol free on prom night.
High Schools across the Carolinas use this program on its own, but many also combine it with other activities including dramatizations of accident scenes involving drunk drivers. Some schools involve their SADD or drama departments, while others use the prom committee or other enthusiastic students.
Read more from Daggett Shuler Law Firm and

FIA – 3500 Lives

Never Drink and Drive is the message from Nico Rosberg, a German former Formula One racing driver and current Formula One World Champion.
Everyday, 3,500 people die in car crashes worldwide, which means 1.25 million every year. A particularly alarming situation for 15-29 year-olds, for whom traffic related fatalities are the first cause of mortality. If this trend goes on, by 2030 car crashes could become the first cause of mortality worldwide with nearly 2 million deaths a year.
As a genuine public health issue, road safety is a major challenge and a priority issue for every state and citizen around the world. Pope Francis has offered his support to this campaign, and to the cause, when he met with Jean Todt at the Vatican on 25th February 2017.
Find more from #3500Lives

Let’s Be Aware

Minister of Finance Keith Peterson launched Let’s Be Aware / Ujjiqsuqta, a responsible use of alcohol campaign today.
“This campaign is consistent with the Government of Nunavut’s commitment to help reduce the harm caused by alcohol in our communities,” said Minister Peterson. “Our government pledged to promote healthy and informed choices as a way to prevent alcohol-related harm. Let’s Be Aware will help Nunavut move toward the vision Nunavummiut have described – healthier and safer communities where the negative effects of alcohol are significantly reduced.”
The goal of the campaign is to empower local communities through education and awareness. Moving forward, materials, resources and activities will be provided to Nunavummiut, alcohol education committees, individuals working in helping professions, and youth and young adults.
Find more from Let’s Be Aware
By Nunavut Liquor Commission (Canada, March 2017)