Choose Zero

“That’s the no-nonsense message going out to people across Gloucestershire this summer as part of a campaign against the scourge of drink-driving.
And a video that shows the potential consequences of driving above the limit and risking your life and the lives of others.
It’s a mannequin challenge with a serious message.”


By Gloucestershire Fire and Rescue

I will drive you home

“Drunk driving is not a new problem. When ICICI Lombard decided to tackle this problem for their Road Safety Week initiative, we knew that to make any sort of a difference, we would have to do something extremely relatable and yet something that would stand out from the other work done on the subject.”
Drunk driving accidents claim in India close to 8 lives every day. While people may not know the exact number, they are more than aware about just how dangerous drunk driving could be.
May 2017
Read more from ETBrandEquity

Death Trip

Death Trip is a competition that is intended to prevent drink driving among young people to raise their awareness on this issue. The use of students’ awareness campaigns create awareness and visibility of drink driving as traffic safety problem.
“Happiness can be experienced in many ways. Behind the wheel is not one of them. Do not drive while drunk.”
Find more about the competition
Organized by MA-Ungdom (Norway)

Winner of 2017 competition: