“That’s the no-nonsense message going out to people across Gloucestershire this summer as part of a campaign against the scourge of drink-driving.
And a video that shows the potential consequences of driving above the limit and risking your life and the lives of others.
It’s a mannequin challenge with a serious message.”
By Gloucestershire Fire and Rescue
Those who appreciate you, want your decision you make before driving is the best, not the last. Save lives on the road!
By National Road Safety Agency (Colombia)
Read more: http://ansv.gov.co/campana-salvemos-vidas-en-la-via/
To date, the State Government’s ‘anti-drink driving education campaigns’ have been effective in reducing trauma on our roads. But what do we do about the 14% of WA drivers who despite having the right attitude of knowing the danger of drink driving, still irregularly or regularly offend? This campaign talks to this audience.
By Road Safety Commission (Australia)
Learn more from HERE
A sobering infographic providing facts and statistics about Driving Under the Influence, better known as DUI. While the infographic correctly points out it is better to not drink and drive, too many people think they know better and get behind the wheel.
Finally, the boss is back! More than 30 million people worldwide have been charmed by the boss. This time, he has brought he’s mother and a lot of friends for a sober dance.
(Norway, June 2017)
Reality Cheque shows exactly how much it will cost if you decide to drive home after a few drinks—by placing the costs on an itemised receipt. This road safety message is delivered at the end of a night out, which is the exact moment when people often make a very costly decision to drive themselves home.
By Transport Accident Commission
Next Step Community Solutions
is “making each day count” for National Prevention Week this year with today’s theme of prevention of underage drinking & alcohol misuse.
“Drunk driving is not a new problem. When ICICI Lombard
decided to tackle this problem for their Road Safety Week initiative, we knew that to make any sort of a difference, we would have to do something extremely relatable and yet something that would stand out from the other work done on the subject.”
Drunk driving accidents claim in India close to 8 lives every day. While people may not know the exact number, they are more than aware about just how dangerous drunk driving could be.
Read more from ETBrandEquity
Death Trip is a competition that is intended to prevent drink driving among young people to raise their awareness on this issue. The use of students’ awareness campaigns create awareness and visibility of drink driving as traffic safety problem.
“Happiness can be experienced in many ways. Behind the wheel is not one of them. Do not drive while drunk.”
Find more about the competition
Organized by MA-Ungdom (Norway)
Winner of 2017 competition:
By Recreate, Mexico City, Mexico.
Warning from Effects Or Films on Vimeo.